

Innovation workshop · 3 h to a full day
Innovation workshop for companies: train your teams to innovate
No need to be Steve Jobs. The keynote inspires a wide audience; the workshop trains a group in concrete innovation methods they can reuse every day.
- Small groupeveryone practises and leaves equipped
- 3 h to a full daydepending on the project and goals
- On-site or remoteat its best on-site
- Tailoredadjusted to your industry and goals
What stays
What your team takes away
Moving to action
Leave the workshop with actionable leads and the drive to implement them, not just inspiration.
Concrete methods
Tools to generate, sort and mature ideas, from incremental to disruptive, without the jargon.
A culture of innovation
Understand what turns an idea into an innovation, and how to create the conditions for it to emerge in the team.
How the session runs
How it works

Hands-on
Exercises throughout the session: you learn by doing, not by listening.
Collective and playful
A small group, team dynamics and the pleasure of searching together.
Magician's secrets
Magic becomes a tool to make biases, blind spots and shifts of perspective tangible.
Former member of the Magic Castle, Hollywood Discover Butzi's journey
Tailored
Length and content adjusted to your industry, maturity and innovation goals.
The magic that lands
What teams remember after working with Butzi
Workshops or keynotes: here is what the teams who lived it say.
- 500+keynotes delivered
- 4.9/5average post-event rating
- 98%recommend the keynote
- 50+CAC 40 & Fortune 500 references
« Butzi ran an exciting workshop on how to become an Agile Entrepreneur, with straightforward recommendations much appreciated by all the team. »
Carla AlfieriRD&Q Education & Knowledge Management« Butzi explained in a very practical workshop how to adapt his creativity tools to the corporate world. Everyone loved the atmosphere of this original day that truly enriched them. »
Virginie LaclefCoved« An exceptional experience! His talents as a magician and excellent speaker have successfully liberated speech and ideas. »
Laurène Castor« It really highlights the power of diversity of thoughts (...) when we were able to collaborate all together it became a more complete and holistic answer. »
Managers de BNP Paribas« His passion is contagious and his way of thinking is a source of inspiration. I highly recommend him to anyone who wants the power to innovate. »
Monica BettiHR Consultant, Talent Consultant & Trainer« His engaging ideas and knowledge sharing with the use of creative magic created a unique experience for all Kingsters who attended. »
Bhavik PatelStrategy and Operations at King (Microsoft Gaming)« It was great, this is the third time we have called on Butzi for our sales team. »
Marie Durette« Butzi magically lit up the MDEDE Vendée 10th-anniversary evening! Attentive to our project, he introduced us to 'impossible unless', a real magic formula for all our future projects. »
Laetitia PaulMDEDE Vendée« Thank you so much for being with us today. You were magnificent! »
Eve Butterworth« He inspired our participants to better integrate creative methods and an agile mindset into their daily work. Thank you, Butzi! »
Hanane BouzidiSenior Expert Leadership Framework« Apart from 'walking the walk' by being creative and innovative himself, Butzi is a blend of fascinating excitement, pure authenticity and unique skills »
Vassilis KafirisCustomer Service Summit« We had Butzi several times to talk about Creativity and Innovation as this moment of inspiration is always appreciated by the audience »
Yves Taupin« His tricks are impressive and his personality and humour make him so engaging and fun to watch while delivering an important message. I would highly recommend Butzi for an engaging and memorable keynote. »
Lynne Kelly-DowneyRegional Director of Sales Operations, London« Butzi’s greatest skill is to awaken the creative genius in you. With his masterful help you will unleash creativity you didn’t know was in you. »
Sonia ChoquetteThe Answer is Simple (NYT bestseller) · New York Times best selling author« Butzi delighted our 100-person IT seminar with humor and originality. An inspiring moment that left us a great memory and, above all, new ways to approach situations differently. Long live Crazytivity! »
Alexandra AssarafResponsable Informatique« Butzi’s mind-bending magic totally awed all our students at Mindvalley. »
Vishen Lakhiani« With Butzi everything is possible! He proves that creativity is accessible to all if we really want it and have the right tools. »
Jean-Marc AubouinQwamplify« This is one of the moments that will have marked me most in recent years. Thank you for these precious sources of inspiration! »
Lilia BenaniDior Training Team« With his dynamic, well thought out presentation, magic tricks and visuals appealing to the audience’s emotions (no less than 600 attendees), Butzi engaged, impressed, inspired and woke up the public. »
Julie BodinFarvest« Praised by all the participants, we really all had the feelings of finding our childlike creativity back »
Marie Spahn« His performance is enticing, entertaining and truly inspiring. He’s a great person to work with and I highly recommend his work. »
Vladislava BezkorovainajaGroups, Conference & Event Sales Development Executive, EMEA« He provided a very well-thought content with valuable insights to make a point about being creative in the corporate world and attendees were left motivated, inspired and energized. »
Max AngelovGlobal Innovation Forum · Organisateur du GIF« Butzi is a magician of great talent and exceptional speaker! »
Audrey MermillonTEDx« With a perfect mix of entrepreneurial insights and stunning live magic, he fostered our creativity sustainably. »
Lukas KanschikJuniormanager Strategy & Business Development« So innovative! A surprising approach that leads to think differently »
Bénédicte Lijour« As usual, Butzi continues to surprise us with contemporary tricks full of ingenuity »
Christophe Chhay« All participants came out delighted from his captivating and original performance »
Amandine Defour« Butzi has a real gift for engaging his audience through his inspiring journey, his concrete brainstorming tools, his advice on creativity and moments of magic! We came away full of energy and delighted with the session. Very professional, a big thank you! »
Jeanne de CalbiacSenior Global Event Marketing Manager« Butzi motivated and guided the team members, broadening their horizons, sharpening their critical thinking and pushing them to answer 'what if...' to every obstacle. The team is ready to launch projects that break the mold, working toward a shared goal while having fun! I RECOMMEND! »
Fanny SchlesserChief Happiness Officer« He definitely inspired Airbus employees to be more innovative every day! »
Rey Buckman« I really liked the fun side of the keynote: people enter his world, play along, and open their minds to creativity. Even if you’re not part of the 'creative team', you feel capable of being creative. »
Équipe Cartier« It had been a long time since I’d been so captivated, and your talk pushed me to step outside the frame ;) »
Stéphanie Dos SantosTeam Leader / PO Chapter Lead« You really helped our employees understand how to be more playful, creative and innovative, and how to think outside the box. »
Équipe King« Engaging, entertaining and useful concepts! By far the best on presentation and positive message. The best part was the connection he made between his show and corporate innovation. »
Participants du GIFGlobal Innovation Forum (180 entreprises)
Before asking for a date
Frequently asked questions
- For how many participants?
- A small group, so everyone practises and leaves equipped.
- How long is the workshop?
- From 3 hours to a full day, depending on the project and goals.
- On-site or remote?
- The workshop is at its best on-site, where group dynamics are strongest; a remote version is possible.
- How is it different from the creativity workshop?
- The creativity workshop reopens ideation and creativity upstream; the innovation workshop equips the team to turn ideas into concrete innovations. The two complement each other. See the creativity workshop

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